playatlasuk.com looks at online casinos, British-licensed and offshore, for readers in Great Britain and relies on only a few technical tools to do it. This policy explains which cookies and similar technologies run on the site, what they are for, and how they can be refused or changed. Small text files that a browser stores on a device are what cookies are; entries in the browser's local and session storage and counting pixels work in much the same way.
Legal basis
The rule that applies is regulation 6 of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR): storing information on a user's device, or gaining access to information already stored there, requires clear and comprehensive information and the user's consent, except where the storage is strictly necessary to provide a service the user has requested. Freely given, specific, informed and unambiguous is the standard the consent has to meet under the UK GDPR (Article 4(11) and Article 7), and withdrawing it must be as easy as giving it. Where cookies are used to process personal data, the UK GDPR and the Data Protection Act 2018 apply as well.
Strictly necessary files
Without them the site could not work reliably. A session is kept open, load is spread across servers, forms are protected against abuse and the cookie choice itself is remembered. No separate choice is needed for them. Session files expire when the browser is closed, and the stored choice is kept for no more than twelve months.
Functional and analytics files
Settings such as the comparison tables opened last are remembered by functional files. Page views are counted by analytics files, which show which pages are read, so that the content can be improved. Consent in the cookie banner comes first for both groups. IP addresses are shortened for analysis, and no profiles that follow behaviour across different sites are built.
Third-party files
Files of their own may be set by embedded outside services, such as videos or maps. The privacy rules of the provider then apply too, and an objection to them is raised with that provider. Advertising cookies that build profiles for personalised ads without a clear choice in the consent banner are not set by playatlasuk.com.
Refusing and changing consent
Through the "Cookie settings" link in the footer, consent can be changed or withdrawn at any time; withdrawal works for the future and does not affect the lawfulness of earlier processing. Cookies can also be blocked and deleted by every browser in its privacy settings, and the manufacturer's help pages describe the steps for Chrome, Firefox, Safari and Edge. Once the necessary files are deleted the banner appears again, and some features may stop working for a short time.
Supervision
A complaint about the handling of personal data can be made to the Information Commissioner's Office (ICO), the UK's supervisory authority. Details of how personal data is processed are in the privacy policy of this site.
Last updated: 13.11.2026.